16 sept. 2010

Como crear politicas de socialmedia dentro de nuestra organización


SocialMaster.info
escrito por:
Ing.Ran Solano

Uno de los elementos clave del trabajo de community manger y la organización es la creación de una política de medios de comunicación social que encaja muy bien con los objetivos de la organización, la cultura y tolerancia al riesgo.



Las políticas del socialmedia y sus directrices proporcionan un marco a su negocio para llevar a cabo su estrategia de medios de comunicación social y poner en práctica sus tácticas de medios sociales.

Es por esto que es importante ver también como lo hacen otros y mediante esta guía proporcionar las politicas del socialmedia de nuestra organización:

La siguiente lista de Dave Fleet es una muestra muy idónea para analizar:


Organización Guía
American Express Open Forum 3 Great Social Media Policies to Steal From
American Institute of Architects Policy on Staff Use of Social Media
American Red Cross Online Communications Guidelines
Australian Public Service Commission Interim protocols for online media participation
BBC Use of social networking, microblogs and other third party websites
BBC Editorial Guidelines
British Telecom Social Media Guidelines
Best Buy Social Media Policy
Chartered Institute of Public Relations Code of Conduct
Cisco Internet Postings Policy
Coca Cola Online Social Media Principles
Dell Online Communications Policy
Daimler AG Social Media Guidelines
FedEx Blog Policy
Feedster Corporate Blogging Policy
Fellowship Church Blogging Policy
Flickr Community Guidelines
General Motors Blogger Policy
Georgia Tech Guidelines for Student Blogging
Harvard Law School Corporate Blogging Policies and Guidelines
Hill & Knowlton Pledge for Bloggers
HP Blogging Code of Conduct
IBM Social Computing Guidelines
Intel Social Media Guidelines
International Olympic Committee IOC Blogging Guidelines
Jaffe PR Social Media Policy Procedures and Social Network Policy Procedures
Kaiser Permanente Social Media Policy
Kodak Social Media Tips
Krones AG Tips for using social media (English and German
LiveWorld Creating social media guidelines for your employees
Mayo Clinic Participation Guidelines
Mayo Clinic Comment Policy
Mayo Clinic For Mayo Clinic Employees
Mosman Municipal Council Twitter Guidelines
Opera Employee Blogging Policies
Oracle Social Media Participation Policy
Plaxo Communication (Blogging) Policy
Porter Novelli Blogging & Social Media Policy
Razorfish Employee Social Influence Marketing Guidelines
Reuters Social Media Guidelines
Robert Scoble The Corporate Weblog Manifesto
U.S. Air Force Blog Assessment
U.S. Air Force New Media and the Air Force
U.S. Coast Guard Social Media – The Way Ahead
U.K. Civil Service Principles for Participation Online
Yahoo! Employee Blog Guidelines


Dave Fleet Corporate Social Media Policies eBook
About.com Blogging and Social Media Policy Sample
Business Week A Twitter Code of Conduct
Doug Cornelius Blogging/Social Internet Policy (for law firms)
Electronic Frontier Foundation How to Blog Safely (About Work or Anything Else)
Elizabeth Hannan Corporate Social Media Policy Guidelines
Mashable Should Your Company Have a Social Media Policy?
New PR Wiki Blogging Policies List
Nonprofit Technology Network Tips for Writing Your First Social Media Policy
Shift Communications Social Media Guidelines Template
rtraction Policy Tool for Social Media
Social Computing Journal Enterprise Social Media Usage Policies and Guidelines
Social Media Governance Policy Database
SocialFish Social Media, Risk, and Policies for Associations
SocialFish Drafting Social Media Guidelines

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