La siguiente experiencia de McDonald´s revela la libertad de opinión dentro de las redes sociales, es obvio que siempre se reciben pros y contras en el tema de "opinar" en algo en concreto.

Es por esto que las empresas cuando ingresan al mundo de las redes sociales no solo es contratar a personal que realice tareas de community manager, también se necesita el puesto de Corporate Social Strategist.

Para saber más de estos puestos pueden ver un post anterior llamado: Quién es el Corporate Social Strategist ? o consultar a info@socialmaster.info

McDonald’s discovers social media can backfire when people hate you

JESS ZIMMERMAN

When McDonald’s tried to launch the #McDStories Twitter campaign, they clearly envisioned a bunch of fond memories from Big Mac lovers, interspersed with behind-the-scenes glimpses into the McDonald’s “food”-making process. (They kicked it off with a link to “some of the hard-working people dedicated to providing McDs with quality food every day.”) Unfortunately, they really, really misunderstood social media. Result: #McDStories was quickly overrun with the grossest, weirdest McDonald’s non-appreciation its non-fans could come up with.

See, no matter what some social media guru told you, Twitter is not just a marketing amplification engine. It’s a bunch of people, sharing things they think are worth sharing. Trying to start a McDonald’s appreciation hashtag is like the smelly, creepy kid running a write-in campaign for Prom King — not gonna work, and probably gonna backfire. People don’t start liking you just because you suggest a way to express their admiration.

Here are some of the #McDStories tweets that the company probably didn’t count on: